The St. Louis Cardinals are marking the team’s original home opener date on Thursday, April 2, by encouraging fans to stay home and stay safe.
The club’s “Stay Home Opener” includes a number of social media activations, as well as the launch of the club’s resources page, cardinals.com/support.
“We know our fans miss baseball, and we miss it too,” said Bill DeWitt III, team president. “We would love to be celebrating our 2020 home opener, but the current situation demands that we all help slow the spread of COVID-19 by staying at home and practicing social distancing. We hope our millions of fans will check out our website and social feeds which will celebrate some past home openers and also provide helpful links from our community partners on health and wellness issues.”
As part of the “Stay Home Opener,” the team encourages fans to show their team spirit by wearing St. Louis Cardinals gear and by sharing their Busch Stadium home opener memories on social media by using #STLStayHomeOpener.
Digital and printable signs stating “I Stay Home For ____” are available for download from the team’s website, providing people the opportunity to show support for those they are thinking of during this time of uncertainty.
The team will engage with fans and influencers throughout the day across @Cardinals social platforms, and will highlight exclusive opening day videos and photo collections from previous years.