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Build-A-Bear Workshop announced today that it is canceling its popular annual in-store “Pay Your Age Day,” an annual event that draws huge crowds of shoppers waiting in line for hours to score a new furry friend at a great deal.
Due to challenges stemming from the COVID-19 pandemic, on Aug. 12, the brand will host its first “NO LINE, ON-LINE Bear-Building Sale!” a fun virtual event for members of the Build-A-Bear Bonus Club rewards program to score unprecedented savings from the comfort of home.
“We had originally planned a ‘Pay Your Age Day’ event for 2020, but decided to adjust those plans this year in the wake of the pandemic. Although our workshops around the world have new safety protocols in place and are open for guests to visit, in the past, the ‘Pay Your Age Day’ event has been so popular that it created lines and crowds, which didn’t feel right at this time,” said president and CEO, Sharon Price John. “Instead, we want our guests to enjoy and participate in the ‘NO LINE, ON-LINE Bear-Building Sale!’ to virtually go through the steps to create a new furry friend from home and receive exceptional savings on popular products.”
Beginning at 10 a.m. CST on Aug. 12, guests can get a furry friend for as little as $4, exclusively at buildabear.com. Bonus Club members can purchase up to two furry friends included in the sale, and have the chance to choose an outfit, accessorize and name their furry friend, as well as make a wish on the heart – replicating the beloved in-store experience.
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