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The St. Louis Blues and Southwest Airlines have signed a three-year partnership agreement to last through the 2021-2022 season. The agreement will include several assets, including in-arena signage on dasher boards, concourse blades and others.
In addition, the Blues and Southwest will collaborate on several fan activations, including in-game features giving fans a chance to win round-trip airfare, exclusive Blues experiences to reward top Rapid Rewards members in the St. Louis area and community-focused initiatives aimed at engaging Blues fans and Southwest travelers in St. Louis.
“We are very excited to partner with such a first-class company in Southwest Airlines,” said Blues vice president of corporate partnerships Eric Stisser. “Our brands are aligned well as we both strive to represent excellent customer experiences, loyalty and a winning culture. We look forward to working with Southwest and implementing creative and fun joint promotional and marketing programs together.”
“We are thrilled to extend our Southwest hospitality into the community with our new partnership with the St. Louis Blues,” said Southwest vice president of marketing Bill Tierney. “With more than 120 flights a day from St. Louis Lambert International Airport, Southwest can get you to that key Blues away game, an important business meeting or that much-needed vacation with low fares, world-class hospitality, and customer-friendly policies, such as Bags Fly Free and no change fees.”
Currently, Southwest flies 51% of customers going to and from St. Louis with up to 135 daily departures to more than 50 non-stop destinations. The organization, which is expanding both its domestic and international flight options, employs nearly 700 local employees. Southwest is the only carrier in the United States that doesn’t charge bag fees and allows customers to change their flight without paying a change fee.
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